Marketing strategy, events, and partnerships
Designing campaigns that bring communities together
Building sponsorships and brand collaborations
Email marketing, analytics, and growth campaigns.
Planned and organized entire photoshoot with award-winning automotive photographer and 10 Pontiac GTOs, strategically placing cars while on a scissor lift with photographer and on radios.
The goal was to increase brand awareness through a YouTube series, but the project quickly became something bigger. Suburban Drives Michigan launched with 30,000 views on day one and another 30,000 on day two, evolving beyond a content series into a recognizable community platform.
One of the most valuable aspects of social media is the ability to quickly put a campaign into action — and to big effect.When Detroit had the opportunity to be named the "Best Sports City" by USA Today 10Best Readers' Choice, the team at Visit Detroit put together a campaign across multiple social media channels to rally fans and put the city in the top spot. -MarketingSherpa
Get School in The D was a Social Media 101 course created for members of the Detroit Metro Convention & Visitors Bureau. The goal was to provide practical, hands-on social media training that delivered real value to the organization’s membership. I developed the curriculum, promoted the program, and taught the inaugural session, which launched with 48 members in attendance.
Julian Bond
Rachelle Wellington
I help businesses grow by connecting the right audience with the right message. As a marketing executive, I focus on data-driven strategies that increase conversions, expand reach, and drive revenue. My background spans digital marketing, PPC, SEO/SEM, funnel strategy, customer acquisition, and brand development—all aimed at building marketing systems that deliver measurable results.
.jpg)
